PPC Account

When you use a PPC system, you establish an account with the PPC provider, usually through a credit card. Some will charge a “membership fee”. Some will charge a “one time set-up” fee. All require an account. You set up the account by sending them some money, usually via credit card. It can be as little as $50 or as high as $300 and more. This account is money they have up front and against which they will draw as your PPC ad acquires clicks. Think of it like a checking account. The clicks are the checks. When the money runs low, or out, they let you know so you can “recharge” the account. Some PPC systems have a “minimum click through per month” fee. In this case, if you get less than a minimum number of clicks on your ad, they charge you a small fee. Finding the documentation on this requirement is tricky, it is buried in the agreement you sign with the PPC provider, so you have to READ it ALL!